Our Story Begins With You

It started with a simple conversation over coffee in 2022. Sophie Henderson and Emma Clarke, childhood friends from Manchester, were discussing their frustrations with dry skin and dull hair despite using expensive skincare products.

"Why does my hair feel like straw after every shower?" Sophie asked. Emma, who had just moved to London and was dealing with even harder water, nodded in agreement. That moment sparked an idea that would change everything.

Living in the UK, they knew hard water was the hidden culprit affecting millions. The chlorine, limescale, and heavy metals in our water weren't just damaging our hair and skin—they were robbing us of that fresh, spa-like feeling we all deserve.

But every solution they found was either too expensive, too complicated to install, or simply didn't work. There had to be a better way.

After 18 months of research, countless prototypes, and testing with over 500 families across the UK, Showaa was born. A shower filter that actually works, installs in 60 seconds, and costs less than a fancy face cream.

But they didn't stop there. They added aromatherapy—lavender for relaxation, peach for energy, rose for romance—transforming your daily shower into a moment of pure wellness.

Today, over 50,000 UK households start their day with Showaa. Every review, every photo, every message from customers telling us their skin feels softer or their hair looks shinier—that's why Sophie and Emma do this.

Because everyone deserves to feel amazing, right from their morning shower.