The Science Behind Showaa Filters | Clinically Proven Water Filtration
Scientifically Proven

The Science Behind Showaa

Our advanced filtration technology is backed by scientific research and independently tested to deliver real, measurable results for your skin and hair health.

90%+ Chlorine Removed
99% Heavy Metals Filtered
50,000+ Happy Customers

The Hidden Problem In Your Water

UK tap water contains contaminants that damage your skin and hair daily. Here's what you're exposed to every time you shower.

Chlorine

Average UK tap water: 0.5 mg/L. Chlorine strips natural oils from skin and hair, causing dryness, irritation, and brittleness. Studies show it can worsen conditions like eczema and acne.

Heavy Metals

Lead, mercury, cadmium. These metals accumulate from old pipes and can be absorbed through skin. Research links heavy metal exposure to scalp irritation and hair thinning.

Hard Water Minerals

Calcium & magnesium buildup. Creates residue on skin and hair, preventing moisture absorption. Journal of Allergy and Clinical Immunology found it exacerbates atopic dermatitis.

How Showaa Works

Our multi-stage filtration system uses proven technologies to remove contaminants while preserving water pressure and adding therapeutic benefits.

Stage 1: KDF-55 Media

KDF-55 is a copper-zinc alloy that works through a redox (reduction-oxidation) reaction. This process converts free chlorine and dissolved heavy metals like lead and mercury into harmless, water-soluble substances.

The KDF media also inhibits bacterial and algae growth, creating a cleaner shower environment.

Proven Efficacy
Research published in Environmental Science and Pollution Research confirms KDF media removes over 90% of chlorine and heavy metals from water.
90%+
Chlorine Removed

Stage 2: Calcium Sulfite

Calcium sulfite is highly effective at neutralizing chlorine and chloramine, even in hot water. Unlike carbon filters that lose effectiveness at high temperatures, calcium sulfite maintains performance in your shower's warm environment.

By minimizing chlorine's adverse effects, it helps preserve your skin's natural moisture barrier and hair's protective oils.

Hot Water Performance
Journal of Water Process Engineering research shows calcium sulfite removes chlorine effectively at temperatures up to 50°C (122°F).
99%
Chloramine Neutralized

Stage 3: Activated Carbon

Our coconut shell activated carbon has an incredibly porous structure, providing maximum surface area to trap organic compounds, VOCs (volatile organic compounds), and odors.

This natural filtration media ensures water remains soft and pure, helping retain moisture in skin and shine in hair.

Eco-Friendly Choice
Water Research journal confirms coconut shell activated carbon has superior chlorine and VOC removal efficiency with a net negative carbon footprint.
95%
VOCs Removed

Stage 4: Vitamin C

Vitamin C (ascorbic acid) is a powerful antioxidant that neutralizes chlorine on contact. It breaks down chlorine molecules into less harmful substances, providing an additional layer of protection.

As a bonus, Vitamin C promotes collagen production and supports skin health, helping maintain firm, youthful skin.

Dual Benefits
Environmental Technology research shows Vitamin C effectively removes chlorine while providing antioxidant protection for skin cells.
100%
Natural Antioxidant

What's Inside Every Filter

Every Showaa filter contains pharmaceutical-grade filtration media tested to NSF/ANSI Standard 177 for shower filtration performance.

KDF-55

Heavy Metal Removal

Copper-zinc alloy that removes lead, mercury, and other heavy metals through redox reactions. Inhibits bacterial growth.

Calcium Sulfite

Chlorine Neutralization

Fast-acting chlorine removal, even in hot water. Preserves skin's natural moisture and hair's protective oils.

Activated Carbon

Organic Compound Filtration

Natural coconut shell carbon traps VOCs, odors, and chemicals. Eco-friendly with superior filtration capacity.

Vitamin C

Antioxidant Protection

Neutralizes residual chlorine and provides antioxidant benefits for skin health and collagen production.

Ceramic Balls

Mineral Reduction

Reduces hard water mineral buildup, leaving hair shinier and skin smoother. Helps water feel softer.

Zeolite

Ion Exchange

Microporous mineral that traps ammonia and specific heavy metals through ion exchange and physical adsorption.

The Science of Aromatherapy

Essential oils aren't just pleasant scents—they're powerful plant extracts with clinically proven benefits for mood, stress, and wellbeing.

🌿

Lavender

Calm & Relaxation

  • Reduces anxiety and promotes relaxation
  • Improves sleep quality and duration
  • Lowers stress hormone levels
  • Soothes skin irritation
International Journal of Psychiatry: 80mg lavender oil capsules reduced anxiety and sleep disturbances with no side effects. Johns Hopkins Medicine confirms lavender's relaxing properties.
🍑

Peach

Energy & Vitality

  • Uplifts mood and boosts energy
  • Promotes feelings of happiness
  • Rich in vitamin C for skin health
  • Refreshing morning ritual
Sweet fruit scents like peach are associated with mood elevation and positive emotions. The fresh, fruity aroma helps energize and motivate for the day ahead.
🌹

Rose

Romance & Wellness

  • Reduces stress and promotes calmness
  • Supports emotional balance
  • Anti-inflammatory for skin
  • Luxurious spa-like experience
Research shows rose and lavender oil blends significantly reduce anxiety in postpartum women. Rose essential oil also has antimicrobial and anti-inflammatory properties.

Experience The Difference

Join 50,000+ customers who've transformed their daily shower with scientifically proven filtration technology.

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